i-D and Dazed, two of fashion's most respected youth-focused media
companies, are adopting new digital-age approaches to content, platform
and monetisation.
LONDON, United Kingdom — Today, British style bible i-D,
which was acquired by global digital media and publishing group Vice
Media in December of last year, is overhauling its online presence with
an innovative video-driven experience. The move will be swiftly
followed, next Monday, by the launch of Dazed Vision,
“the in-house video arm” of Dazed Group, independent publishers of
Dazed & Confused, DazedDigital.com, AnOther Magazine and AnOther
Man.
In recent years, the media habits of young fashion consumers have
changed dramatically. And the new launches — by two of fashion’s most
respected youth-focused media brands — reflect a media landscape that’s
being radically re-shaped by the dynamics of the Internet, giving rise
to new approaches to content, platform and monetisation.
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