i-D and Dazed, two of fashion's most respected youth-focused media companies, are adopting new digital-age approaches to content, platform and monetisation.
LONDON, United Kingdom — Today, British style bible i-D, which was acquired by global digital media and publishing group Vice Media in December of last year, is overhauling its online presence with an innovative video-driven experience. The move will be swiftly followed, next Monday, by the launch of Dazed Vision, “the in-house video arm” of Dazed Group, independent publishers of Dazed & Confused, DazedDigital.com, AnOther Magazine and AnOther Man.
In recent years, the media habits of young fashion consumers have changed dramatically. And the new launches — by two of fashion’s most respected youth-focused media brands — reflect a media landscape that’s being radically re-shaped by the dynamics of the Internet, giving rise to new approaches to content, platform and monetisation.