Showing posts with label hypebeast. Show all posts
Showing posts with label hypebeast. Show all posts

Wednesday, 30 July 2014

Michael Jordan – Rise of the Jumpman

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The following originally appeared in HYPEBEAST Magazine Issue 7: The Legacy Issue. It’s available now at select retailers globally and the HYPEBEAST Store. 

The chance to meet a personal hero is a rare one. Being able to then work closely with and to even call that person a friend is simply incredible. For Jason Mayden, this dream became a reality as the Chicago native and Stanford graduate applied for an internship with Nike, and eventually became Senior Global Design Director for Jordan Brand. There he sat with his hero, Michael Jordan as they worked on designing a signature shoe worthy of His Airness. Starting off as an avid fan to then working on projects like the Doernbecher Freestyle and Air Jordan 2009, Jason knows first hand what Jordan Brand culture is all about and what it means to the people who have embraced it. Currently serving as a d.Fellow and Lecturer for Stanford’s Hasso Plattner Institute of Design aka the d.School, Jason helps to inspire the next generation to follow their dreams, much like MJ did before him. This is why we felt that Jason’s interpretation of the rise of the Michael Jordan and the Jumpman fits best with telling the story of a true legacy. Palms sweating, heart pounding, shaking uncontrollably from the excitement that had built over the past 27 years, it was finally my moment, it was finally MY opportunity to begin the process of designing the signature product of one of the greatest athletes of our time and that athlete was none other than Michael Jeffrey Jordan aka Air Jordan. To understand the vast array of emotions that overwhelmed me in 2008, we must first examine the man behind the brand. 

The Man 

The year was 1988 and Chicago had become the center of the universe during the NBA All-Star weekend. During what is now referred to as “The Decade of Indulgence,” Michael represented a different and contrarian view to opulence. He was immensely respected for his keen eye for style, deeply loved for his ability to effortlessly transform the illusive concept of “cool” into a commodity but more importantly, he was highly regarded for embodying an undying sense of optimism. Ultimately he expanded our limited concept of human potential with every effortless stride on the 94×50-foot wooden stage where he would perform dazzling feats of athletic heroism. Moreover, he carried with him the blessing and burden of being “our” hero. He represented the hopes and dreams of every young boy and girl in the city of Chicago during a time when there were limited examples of excellence beyond the corner. Michael encapsulated the hopes and dreams of America at a time when the now infamous Jordan, last name Belfort, embodied the ideals of a subset of America that focused on greed and self-indulgence. Michael transcended race, wealth and regionalism. And as such, Chicago excitedly and reluctantly sent our champion to do battle with the likes of Dominique Wilkins and Clyde Drexler, two of MJ’s greatest foes, because we knew that he would no longer be ours. We knew that his brilliance was too great to not be shared with the world. We knew that we were all witnesses to the transcendence of Michael from a man to a phenomenon; a phenomenon that would be best represented by the product adorned with his likeness, the Air Jordan. Like all great heroes throughout history, Michael would be faced with adversity, moments of self-doubt and tremendous personal and professional failure. However, despite the complexity of celebrity and the high expectations of a demanding city, Michael, much like Perseus the winged foot hero of Greek mythology, would rise above his most villainous opposition by conquering a moment in time with one amazing display of unbridled human potential.

Monday, 18 November 2013

Saturdays Surf NYC’s Co-Founders Talk About the Brand


While it first started out of a passionate love for surf culture, New York-based Saturdays Surf NYC has turned into a seriously influential force. Colin Tunstall, Morgan Collett and Josh Rosen all co-founded the brand back in 2009, continuing to spearhead its numerous operations. Amongst other things, this includes running a coffee shop, designing a full range of menswear apparel, and also curating a namesake magazine with non-advertisements and rare interviews. All of this takes an unfathomable amount of work, surely, but the powerful trio has so far pulled off each progressive move with grace and casual vibes. Here HYPEBEAST got a moment to catch up with the guys in New York for a conversation on Saturdays’ creative process, beach culture in an overtly metropolitan city, why they chose to expand in Japan, and the future of the brand itself. Enjoy the interview below.

Thursday, 18 April 2013

Why Is Japanese-Made Fashion So Expensive?

With a failing global economy and an increase on “fast retail” where the focus lies more on cost over quality, many fashion enthusiasts are questioning labels, their prices and ultimately their products. Japan has always been known for their high standards, but unfortunately is no exception to the aforementioned doubts. So does the country have justification for what they put out, or will we see an end to “high fashion” from the Far East? There are a few underlying factors and examples that may help shed some light to this matter.

Material

Artisans from yesteryear Japan were synonymous with handcrafted, exquisite detailing in their fashion and general lifestyle, and such aspects are commonly found in modern day apparel. The details are further supported by the use of rare and delicate materials, fusing function and fashion together for the end-consumer. Many are already familiar with the use of leather from cowhide, but the Japanese have consistently found the fabric from more unorthodox animals; luxury streetwear fashion brand visvim has often used the rigid texture from deer, elk and even antelope. Cattle leather may seem commonplace, but the treatment of such a raw material may differ in Japan from the rest of the world, utilizing exotic oils and chemicals to help set them apart from what people may initially perceive. Aside from the material and the process, one must also remember the before and after of leather use into the equation – it is often forgotten that such animals may be hard to find and acquire, the raw material must be maintained properly during the process, and afterwards must undergo intense testing to pass all quality control standards, of which may take more time and consideration for rare materials not often used due to their lack of documentation.

Production and Manufacturing

The workers within the production line may not be what most expect – a conveyor belt of uninterested, mindless drones whose goal is to execute one single task over and over again until their shift ends. Americana relic experts The Real McCoy’s production room is comprised of young, energetic, knowledgeable workers, free to think on their own and indifferent to the desperation of a minimum wage salary. They work under a direct connection to the company, either as generation clothiers or simply fans of the brand. It may seem trivial, but a 26-year-old Japanese native with a respect for local brands will always have a sharper image of what they are doing in fashion over an immigrant in their 40s or 50s perhaps sending paychecks home for their child’s schooling. A younger eye and unweathered hand working at their own pace will be able to notice a missed stitched or misaligned eyelet long before a factory worker ever could. And while this methodology may produce a smaller amount of units per season, the quality surely makes up for it and, ironically, may end up selling a higher percentage of the product in the end.

Wholesaling and Pricing

Most are unaware of the wholesale system in Japan and how it actually differs from other markets. An inside source gives insight into how, for starters, conventionally it is the buyers that set the retail price margins on their own prior to purchasing. Japanese fashion brands however set their own retail prices under guidelines found in fear marketing. This skews the profit margins greatly and cannot be compared with international finance. For instance, wholesale prices of 50%-60% of retail pricing is considered common, with certain discounts naturally depending on order amount or sheer quantity. Most brands however delve even lower, with wholesale prices reaching as low as 25%-35% of the item’s “in-store to the customer” price. This would ultimately break down to approximately 30% of the sale going to cost of the garment, 30% to the brand, and 40% to the store. Furthermore, the production affects pricing as well – traditionally the big brands’ method of production is purely in-house, while Japanese independent brands hire outside agents to aid in aspects such as pattern-making, production management and so on. Outside hire not only benefits the brand with unique styling that may differ season to season, but also requires independent salaries and a higher overall budget. Material procurement is also a factor, where Japanese brands produce zippers, cloth and buttons originally rather than source from other countries. A relative lack of trade show attendance solidifies this point; most Western brands visit such events as Premiere Vision in Paris on an annual basis to assemble their collections. Finally, one must keep in mind that the wages for workers in Japan is incomparable to those of Chinese or Indian workers, which in the end again goes into cost.

Customer Service

While Western patrons may not take notice of the shop they’re in, consumers in Japan tend to take their shopping experience a little more seriously. You’ll often find features in a boutique available that may not seem obvious or conventional, but are certainly appreciated. One retail outlet of considerable mention is A Bathing Ape, notoriously known for their finite details in their products but also in their retail locations. Exclusively constructed by famed design firm Wonderwall, their use of aluminum and concrete is only the tip of the iceberg in the appeal of the BAPE STORE chain. Keen eyes will notice the camo-embossed leather sofas, Ape Heads seared into the hangers, custom-made amenities like receipt holders and credit card trays, jaw-dropping displays of excess, etc. While all of this may seem unnecessary, customers find themselves visiting, returning and even traveling to new shops simply to experience the atmosphere. To further support the shopping, customers are treated with services not available outside of Japan, such as loyalty cards, item transfers from store to store, and on occasion even free delivery. Subscribers to BAPE MANIA, an exclusive annual membership loyalty program, are given special deals and exclusive gifts sent to them in the mail, plus a select number of “Premium Days” in the year where they can enjoy discounts on a large number of items.

It’s impossible to calculate exactly what goes into the cost of each and every brands’ premium products released, but consumers must remember there are multiple factors that must be considered. Companies like Uniqlo and H&M are certainly disrupting the natural order of things in fashion and style previously dominated by runway traditionalists and exotic clothiers. The future of fashion will not be as clear cut as many feel — either a defined path towards fast retail or a return to handmade craftsmanship and quality. What the future fashion scene will see is more collaborative efforts between these two options and hopefully a balance between the two will emerge, offering yet another alternative to choose from.


Saturday, 2 February 2013

The Rise of Fashionable Technology

I’ve always been fascinated by the next big thing. I still slap myself for missing the boat in a major way three years ago.
“There’s an app for that.” With those five words, Apple launched what is now known as the app economy. It’s not an exaggeration – the app economy has created nearly 500,000 jobs according to The Miami Herald, and it has birthed fast-growing companies such as Rovio and Zynga (albeit it has seen better times). It is also projected to be worth $55 billion by 2015.
It was the BlackBerry and the iPod that initially ushered in the age of mobile devices. As hardware gets smaller and grows more powerful, the devices are now bred in another form. These new devices are sleeker, better-designed and offer more practical methods of improving our lives. They can help us track our habits, improve the way we feel, and offer more control in our lives.
The most bizarre part is a lot of the new technology take the form of accessories. Let’s look at some products that are bringing about the rise of fashionable, wearable technology, firstly by examining the most practical of fashion functions: clothing.

Improving Clothing Function

The essence of clothes, in addition to fashion, is to protect wearers from the elements. Japanese company Fast Retailing has focused on using technology to improve their garments functionally. In comparison to typical fast fashion companies (Zara and H&M), which manufacture small batches of items to follow trends extremely quickly, Fast Retailing’s primary subsidiary UNIQLO maintains its low prices by manufacturing large batches of clothes up to a year in advance.
Because UNIQLO is known for its basics, demand for its items are forecastable and stable, and UNIQLO is able to continue manufacturing in large batches. UNIQLO’s offerings resonate well with consumers because it weaves technology into its items. This includes technology like HEATTECH, a technology used to generate and retain heat in its fabric, and AIRism – the counterpart of HEATTECH – UNIQLO’s cooling fabric. This technology allows UNIQLO to create basic articles of clothing that stand the test of time.
Fashion and technology are starting to converge. While fashion companies like UNIQLO are making it happen, there are even stronger catalysts coming from the other side of the field: technology companies are churning about gadgets disguised as fashionable accessories. How will these changes improve our lives?

Altering the Real World

Google’s Project Glass has made a strong statement in 2012. This concept device connects to your smartphone via a set of glasses, and displays information on a screen built into the lens. You can have your text messages, emails and media beamed into your field of vision, or summon them via voice command. Google Glass also has a built-in camera, which means you can snap photos and video clips hands-free (and inconspicuously).
Project Glass is one of the harbingers of augmented reality; as this video demonstrates, in addition to integrated communication, it can overlay your world with maps, reminders and all sorts of neat additions. Glass holds some serious implications for the way we communicate with others, the way we interact with our environment, and the accessibility of information.
Despite riding the cutting edge of technology, Google Glass has been embraced by the fashion world. Fashion designer Diane von Furstenberg armed her models with several pairs for a fashion show that took place a few months ago. “It’s a very important component of making technology desirable and compelling,” said Google co-founder Sergey Brin in an interview. “It’s got to be stylish and fashionable.”
It’s Brin’s, and Google’s hope that its integration into fashion will remove some social risks and accelerate mainstream adoption of this technology (or prevent it from ending up on this list).

Tracking Biometrics

While a device like the Google Glass is capable of adding on a layer to our visual reality, other devices are dedicated to bringing more clarity to a less visible aspect of reality. Wearable technology and audio device manufacturer Jawbone recently launched the second version (after a disastrous first) of its biometric bracelet, UP. The Jawbone UP’s premise is built on the principle of changing habits: the first step to improving your life, and building better habits, is tracking and dissecting your current habits.
The Jawbone UP primarily tracks three types of information: activity (such as steps throughout the day, which then measures calories burned), sleep (hours spent, and how much of it was deep sleep), and the types of food you eat (either through scanning a barcode, or manual input via UP’s food glossary feature).
The Jawbone UP syncs to users’ iPhones via a headphone jack, and the measurements are then compared to the goals they had set for themselves. This gives users insight into where they can improve most in their health, and how much they must adjust their daily routine in order to reach their personal goals.
In addition to its tracking ability, the Jawbone UP also has an outstanding built-in alarm clock function. Built on its abilities to measure user sleeping patterns, the UP also has the ability to wake users up with a gentle nudge while they’re in a lighter form of sleep. A review on The Verge claims that this function makes waking up a lot easier.

Giving Watches Superpowers

In addition to telling the time, watches have doubled as a fashion statement. The Pebble e-paper watch goes beyond these two functions by connecting wirelessly via Bluetooth to users’ iPhones or Android smartphones.
The Pebble is built using a high-resolution e-paper display (similar to a Kindle), which makes its image readable even outdoors. The use of a digital display means that the watch face can be customized according to user preference; it can display time digitally or as a traditional analog watch face.
The killer feature of the Pebble is its ability to run apps. The Pebble watch is connected to your phone, which means that it can act as its remote control and display (i.e. change music while you’re on a run, measure speed with its accelerometer if you’re a cyclist, or display text messages and alerts). Pebble’s team makes its product expandable by allowing third parties to develop apps, and so the watch comes with an open SDK.
The possibilities for Pebble apps are incredible. For example, its built-in vibrating motor (I unsuccessfully tried to find another way to say that) combined with its connectivity to users’ phone means that it can serve up reminders based on user locations. If a user needs to buy milk today, it could display a reminder when he’s near a grocery store. The concept of the Pebble is simple enough; it builds on the power of current mobile devices. This next piece of fashionable technology builds on the power of something everyone already uses every moment of their lives: the brain.

Opening up the Mind

The InteraXon Muse is a headband that measures brain waves. It has four sensors: two in the front, and two behind the ears. InteraXon founder Trevor Coleman likens it to a pulse reader for the mind. “The same way taking your pulse will tell you how your body’s doing during physical exercise, this’ll tell you how your brain’s doing during mental exercise,” explains Coleman in an online fundraising campaign video.
Its initial application is based on tracking brainwaves. Users will be able to look into how certain activities are affecting their minds. Is the yoga class truly relaxing? Is the new promotion too stressful? Is the memory-training class they’re taking working?
Within 10 years, InteraXon believes that Muse will be able to control other computing devices and toys, match users up with other individuals of similar brainwaves, and stay alert on long drives. This is huge – it could potentially extend to other connected devices, which holds enormous implications not only from a science-fiction telekinetic standpoint, but an extremely practical one for the bedridden or the paralyzed.
InteraXon is connecting the mind with the physical world. It has already created campaigns to demonstrate how the mind can control many things (ranging from a thought-controlled beer tap to mentally controlling lights several provinces away on the CN Tower). In contrast, Nike is looking to build upon people’s current physical capabilities by using technology to improve the way they perform in their lives.

Breeding Further Change

Nike has consistently been on the forefront of technological change. They were one of the first to leverage the power of mobile technology with the original Nike+iPod equipment, which connected with earlier variants of the Apple iPod and iPhone to measure exercise performance.
The Nike+ service evolved to take the form of a bracelet, similar to the Jawbone UP. Dubbed the Nike+ FuelBand, this product similarly measures physical performance (without the sleep or diet aspects that the UP tracks). While its feature set is more focused in scope, it is connected to devices via Bluetooth and served as a much more reliable product than Jawbone’s first variant of the UP (which received complaints as UP bracelets randomly stopped working).
Recently, Nike announced a collaboration with TechStars to launch their own accelerator and help entrepreneurs bring their ideas to reality. It is focused on companies that plan to build software on the Nike+ platform.
The benefits of having entrepreneurs join the Nike+ accelerator is access to the extremely impressive TechStars network, which ranges from powerful investors to experienced mentors. The accelerator also helps with funds – in exchange for supporting each company with $20,000, TechStars will be taking 6% of each company entering the Nike+ accelerator.
Data has been huge when it comes to making decisions in corporations, and has been crucial to improving bottom lines. Now, these devices, platforms and applications mean that data can be accessed by consumers to improve their health, well-being and quality of life.
While the main function of technology has always been to make life easier, the importance of design used to be overlooked by most companies. Now, the fact that technology is becoming more fashionable simply means an even quicker permeation into mainstream culture.
While apps have made a huge dent on our world in an extremely short amount of time, their effects will pale in comparison to what fashionable, wearable technology has in store.
Herbert Lui is passionate about entrepreneurship, art, and technology. In his spare time, he covers technology and startup news for Techvibes. If you want to connect (or heckle), please feel free to reach out on Twitter.

Saturday, 26 January 2013

ILL-FITS: The Trend of Performance Sneakers & Suits

As Hypebeast’s readership continues to grow, so does the size of our inbox. From props and complaints, to line sheets, aspiring brands and PR companies, we are constantly getting hit up by many of our loyal readers for various reasons. We’re making a conscious effort to respond to all of you guys and with the help of our contributing editor and native New Yorker, Robert Marshall, we’re creating a new op-ed installment titled ‘ILL-FITS.’ Primarily intended to answer the messages from all of you style advice seekers, Robert Marshall will tackle one of your questions and we’ll post it up here for you to contribute to the discussion.
Call me old-fashioned, but I have trouble understanding why men pair a finely tailored suit with sneakers intended for superior athletic output. Can you explain its purpose and do you think it’s a trend that’s here to stay?
Its purpose is twofold, both in style and function. What must be said however is this coupling of a suit and a pair of technically-sound sneakers is really just a contemporary reproduction of an ongoing trend. Although its inception is difficult to pinpoint, its emergence can likely be traced to the casual revolution of the mid 20th century where men could be seen sporting a suit atop iconic silhouettes like the Chuck Taylor All Star. Many see this relaxed choice of dress as quirky, facetious or even immature, and it’s generally reserved for those that carry a disdain for the bureaucracies and insecurities of fashion. What’s more is that although it playfully tones down the formality of a suit, this clashing of dress-codes also serves as a benefit for those that travel by foot dressed throughout the day in a stifling jacket and pair of trousers. Typically speaking, opting for your tennis shoes will prove to be much more comfortable on your tired dogs than a pair of dress shoes when trekking through a sprawling metropolis. As far as the recent transition to innovative athletic sneakers like Nike’s Flyknit model is concern, it’s just a natural progression of a decades-old trend. With a new wave of lighter, more comfortable models being produced, each release offers a modern alternative to this bold style statement.
In regards to its future existence, it’s truly difficult to say whether a trend or style of dress will fade to obscurity or continue to grow engulfing a number of similarly positioned fashion choices. I do however think its prevalence depends on the footwear industry’s ability to craft products based on the needs of the contemporary man rather than recycled silhouettes with outdated materials. What I mean by that is this outfit selection is not only one of exploration, but also a purposeful cry for utilitarian designs that compliment our expanding lifestyles. If one were to put its ears to the runway you’d find that men still possess an innate, no-frills attitude when it comes to clothing – a trait often neglected in women. So until shoemakers begin to understand that men don’t just want to look great, they want to feel great as well; I think the notion to pair innovative sneakers with a bespoke suit will continue to be a common occurrence especially during the forthcoming warmer months. Despite that, brands like Cole Haan represents a growing market segment that not only creates with style in mind but versatility as well. So what are your thoughts Hypebeasts: will this trendy pairing continue on or will shoemakers take notice and look to curve its existence?
Author:Robert Marshall

Wednesday, 14 November 2012

matters of taste rugby ralph lauren - a eulogy

Today, a friend of mine was issued a death warrant. It may seem absurd to attach such melodrama to a clothing brand, let alone one owned and incepted entirely by one of the largest apparel companies in the world, yet I can’t help the way I feel. For those who don’t know, buried in the annals of a Q2 report in WWD was the sad news that Ralph Lauren will be shuttering its moderately priced collegiate-inspired Rugby label. Eclipsing the arrival of Rugby’s impending doom were particularly ebullient earnings: Ralph Lauren Corp. reported a net income of $214 million with net revenues of $1.9 billion, both higher than the projected numbers.
Adding to the frustration is the brand’s reasoning for nixing Rugby – that they’d like to “focus resources on higher growth [and] more scalable global opportunities with the core Ralph Lauren brand.” Wait, what? This could mean a number of things. First of all, it’s very likely that the brand wasn’t making enough money. Stores closed in Palo Alto, the West Village and more since expanding across the nation from a single concept that popped up in 2004 on Newbury Street, Boston. Rugby also opened, however, in London, Tokyo, Manhattan and East Hampton, to name a few of the 14 current locations. Ralph is a shrewd businessman and understands that an aspirational image as powerful as Rugby’s can often overshadow manners of cash flow. It’s for that reason that I ascertain the brand has been declared shuttered not only because it wasn’t making enough money, but also due to a disconnect with Ralph Lauren’s corporate plan for the label. With so many horses in the Polo stable, Ralph is ready to consolidate.
Rugby has never been an authentic brand. From the start it was conceived to entrap a collegiate clientele more interested in motif-emblazoned braces and chunky shawl collared cardigans than scrapping in the scrum. In fact, multiple prep schools in England have outwardly expressed dismay at the label’s brash attempts to copy age-old crests and slap them onto blazers for the masses. Yet despite its old-money Vineyard Vines target demographic, something happened to Rugby: It somehow became cool. Downtown kids like myself started to outgrow their streetwear inclinations yet still yearned for touches of “Fuck You” ostentation. Gone were our Billionaire Boys Club diamond and dollar sign hoodies. In their place came Easter egg cashmere sweaters, brightly striped football scarves and varsity jackets covered in the aforementioned imaginary school crests. Rugby played an important part in helping my generation “grow up” without losing the juvenile mischief present in much of its collections. It’s also undeniable that the brand forced competitors like J. Crew and Brooks Brothers to step up diversity in designs. No longer were a skinny and an average model of dress shirt enough. All of the sudden, 19 year olds were clamoring for spread collars and notch lapels. Rugby didn’t just indoctrinate its fans into a world of vintage Americana, but it also educated them. For competitors, this was dangerous. As a result, menswear offerings in particular got better and more affordable across the board.
Indeed, Rugby must not fit into Ralph Lauren’s desired niche anymore. Perhaps the powerhouse is banking it all on the lower-end, grungy Denim and Supply line hocked by EDM superstar Avicii. Perhaps “the Company” has grown tired of the trickle-down effect Rugby has had on younger clientele – providing Purple Label swagger in the form of pinstriped suits and French cuffed shirts to a group who may never have outgrown its inclination towards the well-designed and supremely affordable Rugby brand. I’m not in a place to answer the question of “Why?” I can only lament and tell my side of the story.
Rugby was always about lifestyle, somehow authenticating itself more than any other brand in its price-point. While labels like Abercrombie labored under the direction of a crazed youth-obsessed leader, Rugby managed to entice the hip, interesting and supremely stylish set without even trying. Despite the highly manicured stores and borderline ridiculous lookbooks, Rugby actually embraced youth culture with laudable nonchalance. The brand’s blog not only pitted local store’s outfits against one another but also featured recommended music and restaurants that came from the boutique’s employees themselves. And what employees they were. I had the good fortune of working at RRL in Washington, DC while in college (that store is also now shuttered) and spent a solid amount of time cavorting next door with friends who worked at Rugby and the highly underrated Rugby CafĂ©. Between DC and my native Manhattan, I discovered a set of ambitious, artistic young people who actually embodied the brand they were hired to serve as mannequins for. You could walk into a store, play some foosball or play around with a navy and yellow Rugby ball, grab a drink next door and maybe leave with an oxford shirt.  But that sale wasn’t the logic behind stepping into the boutique. Fans of Rugby went to the retail locations for an experience. In my case, I even ended up with some new friends, good conversation and a back catalogue of preppy wares that is sure to last me a lifetime.
A few hours ago, Rugby’s Facebook page posted the message:
 “Ralph Lauren Corporation has made the strategic decision to close Rugby stores and the ecommerce site. The stores and site will remain open and operational until the close of business on February 2nd. There is plenty of time to get stocked up on your favorite pieces until then.”
I wish they had written something more emotional, more honest and more in-touch with the accidental fan who has found himself purchasing their wares consistently for the last eight years. I wish they had appealed to the family, the lifestyle that Rugby has come to represent to me. Nonetheless, the brand’s demise has been as corporate as its conception. In the wake of shuttering its doors, I will surely miss Rugby. But then again, I will still inevitably feel like a goofy badass in my skull-and-crossbones sweaters and obnoxiously striped collegiate blazers. And no one can take that away from me.
Douglas Brundage is a contributor to Hypebeast Magazine and a marketing strategist living and working in NYC.